about me

I am a left-handed designer with 10+ years of professional practice and academic background in visual arts and design theories. I carefully investigate human experience and behavior, dream up new ways to spark and distill insight, and inspire teams and clients to address people's needs through bold and clean design. My main focus is always on merging modern design techniques and human-interaction principles to solve usability problems and enhancing the overall user experience for digital products.

Thank you! I received your message.

Oops ... Something went wrong, please try again!

I love DOING design research for digital products.

Detailed Resume (PDF)


Design Research for Telecom product
Check Full Project

UX Research / Low Fidelity mockups

Research mockups for SD-WAN

UX Research / DESIGN mockups

Research mockups for 5G Slicing


Research / Mockup design for Network Health Predictor (NHP) app

Design Research for 5G Automation (2020-Present)
Ciena Canada | Ottawa, ON

• Develop personas, user-case scenarios and collecting users' feedbacks for improvements.
• Conduct design research and usability testing to generate software solutions and assets for network slicing & 5G.
• Creating / developing wireframes / prototypes and user-flows for network slicing & 5G.
• Combining business requirements and user experience quality.

User Experience Designer (2018-2020)
Ciena Canada | Ottawa, ON

• Creating / developing wireframes / prototypes and UI assets for automation network APIs.
• Conduct and costumize design systems and UI identity to fit all business and engineering needs for Telecom products.

User Interface Designer (2018)
Threekit Tech. | Ottawa, ON

• Creating detailed prototypes, mockups and user-flows for online 3D Configurators.
• Designing and testing projects for web / mobile web applications.
• Creating and rendering 3D assets for online marketing use.
• Using branding / user-research requirements to create innovative online experiences.

Design lecturer / Designer (2009-2018)
Arab Academy for Science & Technology | Alexandria, EG

• Teaching design studios for undergraduate.
• Teaching Architectural / Visual design theories for undergraduate.
• Teaching Design / Art criticism for postgraduate.
• Teaching / leading research groups for UX design work, human-interaction principles and personas investigation.
• Illustrate/design concepts and style guides for web and IoT apps.• Ensuring the UI technical feasibility with coding.

Ph.D. of Design Theories and Human Behavior
Alexandria University, EG

M.Sc. of Architecture and Arts (2009)   
Arab Academy for Science & Technology (AAST)
[Obtained the Royal Institute of British Architects (RIBA) - Part II Certificate]

B.Sc. of Architecture and Arts (2006)
Arab Academy for Science & Technology (AAST)
[Obtained the Royal Institute of British Architects (RIBA) - Part I Certificate]

English: Fluent 

French: Intermediate Level 

Arabic: Mother Tongue




User Interface Design (UI)

Prototyping / Wireframing

UX Research

Adobe XD



Adobe Photoshop

Adobe Lightroom

CMS (Webflow)

Freehand Sketching